Culture

BTFD

An acronym for 'buy the dip' (with an expletive), urging purchases when prices fall sharply.

The rallying call of dip buyers. BTFD treats every sell-off as a discount and every bounce as proof the strategy works. In a long bull market, it can look like genius.

The risk is obvious. A dip can keep dipping, and 'buy the dip' has bankrupted plenty of traders who caught a falling knife instead of a bottom. It works until the trend breaks.

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